This route represents a popular Southeastern United States road trip, connecting a major inland city with a coastal resort destination. Typically, the journey involves interstate highways and offers various scenic byways for travelers seeking a more leisurely experience.
The popularity of this route stems from the accessibility of a beach vacation for those residing in the Atlanta metropolitan area and beyond. The coastal destination offers numerous attractions, including beaches, amusement parks, and dining options, creating a significant draw for tourists. Historically, coastal areas like Myrtle Beach have been favored destinations for escaping summer heat, and the development of the interstate highway system made such trips considerably more convenient.