Meta AI, formerly known as Facebook AI Research (FAIR), is a research laboratory that focuses on developing artificial intelligence (AI) technologies. Meta AI’s mission is to advance the state-of-the-art in AI and to develop new AI technologies that can be used to solve real-world problems. One of the ways that Meta AI is used is to personalize the Instagram experience for users. For example, Meta AI can be used to recommend posts that you might be interested in, or to show you ads that are tailored to your interests.
If you are not comfortable with Meta AI being used to personalize your Instagram experience, you can opt out of this feature. To opt out, follow these steps: