Branded outerwear provided to Dunkin’ staff serves a crucial function beyond mere warmth. These garments visually identify individuals as team members, fostering a sense of belonging and promoting brand recognition among customers. For example, a barista’s coat displays the company logo, instantly signaling their affiliation with the establishment.
Providing standardized attire contributes to a professional appearance and consistent brand image. It can also enhance employee safety, particularly for those working outdoors or in drive-throughs, by providing visibility and protection from the elements. Historically, company-provided uniforms have played a role in establishing corporate identity and ensuring employee hygiene, particularly in food service industries. The practice contributes to a sense of team unity and professionalism.
